Good data housekeeping matters, especially when your customer data is one of the most important assets your company has.
How confident are you in the quality and health of that data?
The task of keeping data clean can seem insurmountable and it is often pushed to the side while work deemed more important takes priority. Time and time again, we see the negative impact of this down the track, either via an urgent issue or slowly declining metrics; both reflecting a lack of attention to data housekeeping.
Read our seven tips to help you ensure your data remains accurate, effective and secure.