Since the agile methodology emerged in software development, other areas have been attracted to its ability of adapting to change and other benefits. Given that the marketing world has proven to be so dynamic over the last decade, it’s no surprise more and more marketing teams are falling for the concept of agility.
Agile Marketing enables more fluid delivery, with a continuous improvement approach based on feedback and iterations to adapt the approach as required. Appreciating that not all the information is available in advance, the idea is to learn more from reactions and behaviours, measuring results and optimising over time in order to achieve what all us marketers and martecheters are looking for: deliver the right message, at the right time.
But it’s usually easier said than done. One can’t expect that a team turns agile successfully based on a decision from the top. For an agile approach to succeed, the following three elements play a very important part:
In this blog, we’ll focus on the technology aspect, and we’ll analyse some of the features that Acoustic presents to their customers to support agile marketing teams. Check out our CEO, Andy’s blog for more information on the three pieces mentioned above.
Top marketing platforms are designed to allow marketers to adapt to their ever-changing world. They should make it easy and pain-free for marketers to obtain feedback from their subscribers and adjust their campaigns accordingly.
Acoustic Campaign is the Marketing Automation solution within the Acoustic suite. Its main goal is to empower marketing teams to deliver greater revenue and customer loyalty, and includes some new (and some not so new) features and capabilities that help marketers in their quest to working agile.
Acoustic also provides an Analytics offering, to get further insight on how customers interact with brands across touchpoints. Visualise and analyse journeys, lifecycle stages and even live their experience from a customer’s eyes with session replays, so that any struggles can be identified.
These are some of the Acoustic features and capabilities that empower agile marketers to succeed. Even though the technology available is only one of the pieces, it plays an important part in the everyday life of a marketer. So… does your Marketing Automation solution support your agile marketing framework?
Are you an Acoustic customer, or would you like to learn more about the solution? Contact us.
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