When it comes to hiring Campaign Managers, do you go with geek or chic? The answer I’m afraid is that chameleon creature between the two.
At times campaign management will be an extension of either a client or marketing team (think chic) or of a data and deployment team (think geek). Where your next recruit needs to sit is right between those two. They should be able to translate the customer engagement experience into something an analyst can build as easily as they can translate a deliverability report back to a client.
While your Campaign Manager must be able to present well in front of a client, they also really need to understand all the nuts and bolts that go into campaign creation too. Part of that comes with training and part of it is based on the skill set you hire.
Here’s a quick checklist of things to look for in a great Campaign Manager.
Campaign Managers are not administrators or project managers, they are campaign experts and while their primary job is to get campaigns out the door on time and error free, they are also there to refine and improve said campaigns. They must have the knowledge and confidence to make suggestions, let the company or clients know when their targeting is off and push the teams around them to test, design and build the best possible campaigns.
At Purple Square our consultants have a wealth of experience in the implementation and best practice use of Marketing Automation technologies, campaign management practices and campaign execution, if you’re looking to augment your marketing team; to improve and enhance their skills using Acoustic Marketing Platform, Adobe Experience Cloud, HCL Software Marketing Suite or Salesforce Marketing Cloud, or if you need to plug a resource gap or spike in activity for a while, please contact us.
Good luck with your next hire!
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