Building campaigns using Adobe Campaign Standard (ACS), empowers marketers to orchestrate, deliver and measure omnichannel customer experiences, at scale. Experiences that drive engagement, revenue, loyalty and brand advocacy.
The software promotes a quality customer experience with its personalised, targeted communications, delivered at the right time throughout the customer journey.
With this cheat sheet, you can easily build a simple, but effective campaign. Later in this series, we’ll show you just how much more is possible with ACS!
In ACS, there are five communication channels available:
For each channel, specific functionalities are available. As an example, the SMS channel, manages STOP SMS messages and stores incoming recipient responses in your database.
The five key steps to building and executing a campaign in ACS are:
In this article, we will focus on the email channel. There are various email types available to meet a range of marketing purposes. These include:
On the homepage, you can choose to create an email campaign either by using the email wizard, via a parent campaign, marketing activity list or workflow. Once inside:
Define the target audience for your message, as well as the required test profiles
Once your targeting is set up, the Email Designer home page will appear. There are three ways to design content: using a pre-defined template, content upload, or URL import:
Once you’re happy with how your email looks, it’s time to prepare the data and produce any proofs required for pre-deployment approvals.
Confirm creating the email to save your email after editing the content. The email dashboard is then displayed.
PREPARE THE DATA
Once these preparation steps are finished, the target population is calculated, and an email is created per profile.
CREATE & SEND PROOFS
A proof allows you to test a message and get approval before sending it live. Test profiles must be included in your message’s audience to do so. Substitution profiles allow you to place yourself in the position of one of the targeted profiles and to get an exact representation of the message that the profile will receive. This feature is available for the email channel only. Test profiles can be used by following these steps:
Once the preparation has been completed, your message is ready to be sent.
To send proofs, follow these steps:
Once you have finished preparing your messages and any approval steps have been carried out, you are ready to deploy the mailing.
The Deployment block shows the progress of the send.
Once the message is sent to the contacts, the Deployment zone shows your KPI (Key Performance Indicator) data.
Contact us for more details if you have questions on any step. For full step by step documentation and training, you can visit the Adobe website.
Next up in this series, we will show you how to personalise according to the profile, behavior, preferences, and needs of your customers. For assistance in getting started with Adobe Campaign Standard, or to discuss your marketing needs, get in touch with Purple Square today!
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