Marketing Automation Resources

Should I stay or should I go?

How established brands decide when to switch marketing automation vendors.

The art of Marketing Automation vendor selection and migration boils down to risk management; anticipating issues before they become blockers and solving problems before they hit the critical path of the project.

In this video we share the following:

• How to choose the right Marketing Automation vendor for your business
• How to evaluate whether you should change vendors or stick with what you have
• What the RFP process is and whether you should use it
• The stages in a migration project

‘A masterclass in martech and any technical program’

Gerry Brown of The Customer Lifeguard