Before sending out just another email, consider these areas of personalisation for the best customer experience. In this guide, you’ll learn how to personalise each part of your email using Adobe Campaign Standard (ACS). The personalisation areas covered include:
To ensure brand consistency across communications channels and customer recognition it is important to personalise the sender’s name appropriately.
The default sender name block is automatically entered in the field. The default sender email address and sender name are defined in Brand Configuration. Sender appears in the header section. It is a mandatory field so this must not be empty and the email won’t send unless the email address is valid.
The subject line will appear in the header section with sender name. Similar ideas apply here and it is important to make the subject line relevant to the customer receiving it. If the subject line is empty, a warning is displayed in the message dashboard and in the Email Designer.
To personalise the subject line which will appear in the header of messages sent:
There are many benefits to using personalised email content such as setting up automated, personalised emails to be triggered according to customer behaviour, or presenting specific types of information to different customer personas. To insert a field from the database into your email content such as the profile’s first name:
Ensure that standard email elements that get used across the organisation are set up and consistently used for the best customer experience. These predefined personalisation elements preset all the fields that should be used as part of corporate branding and templates. This approach ensures brand compliance and consistency. These content blocks are dynamic, personalised, and have a specific rendering. For example, you can add a greeting or a link to a mirror page. To insert a predefined personalisation field:
Each content type option relates to a specific type of content.
The targeting dimension enables you to define which type of message you can use the content block in. This is to prevent using inappropriate blocks in a message, which may lead to errors. If you leave this field empty, the content block will be compatible with all messages, no matter what the targeting dimension is. If you set a targeting dimension, that block will only be compatible with messages that have the same targeting dimension.
Personalisation is crucial for the best customer experience. For more information on how Purple Square could help you with this topic or anything else, get in touch today!
For full documentation on personalisation within Adobe Campaign Standard, visit the Adobe website.
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