Maximising your marketing automation investment

Our consultants have extensive and hard-earned experience in data, direct marketing and technology for marketing and can help you improve your campaign effectiveness and get the most out of your investment.

We deliver high value, best-practice business and technology consulting services and can work alongside your teams to help them get started with your software, fill any short-term skills or resource gaps you may have, review your deployment and processes with a view to recommending actionable improvements in system efficiency or campaign performance.

Our Marketing Automation Health Check gives you a robust 360 evaluation of your current marketing implementation and the business processes that govern it.



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Things to consider

Our consulting services are designed to support all aspects of your marketing solution delivery. From needs identification, project management/scrum mastering through to delivery and ongoing campaign execution. Purple Square are there to support you throughout your journey.

Requirements & Needs Identification

Fully detailing your business needs both in terms of technology and services to deliver your strategic marketing objectives can be challenging. Our experts can rapidly translate business requirements into clear and transparent needs analysis.

RFx Development & Solution Recommendation

Often you need to evaluate and select new technology to deliver your goals. We work with you to deliver a rich, context relevant, RFx process to help you quantify and identify the most appropriate solution to meet your needs.

Roadmap Definition & Transformation

Our experience has shown that successful marketing transformations take time, big bang approaches rarely work. Our consultants work with you to identify and prioritise delivery over time to ensure maximum benefit and a clear path to success.

Best Practice Delivery

Understanding how to make best use of the marketing tools at your fingertips can take time. Our experience across multiple technologies and industries allows us to provide shortcuts to getting the best out of your platform.

Campaign Design & Build (Staff Augmentation)

Whether it is for short term, temporary cover or long-term support, our campaign analysts and consultants are adept at stepping into your business and rapidly adding value and being part of your campaign delivery team.

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