Following on in our Adobe Campaign Standard checklists series, this article specifically focuses on Targeting and Deliverability. The following simple steps are frequently overlooked due to the sense of urgency often surrounding campaign deployments.
They play an important role in keeping the platform at the highest quality and improving customer satisfaction. This targeting checklist can help address issues which are hampering IP reputation. focusing on improved deliverability and ensuring the message is arriving at the customers inbox with the correct message.
A key are of importance in targeting is ensuring you are selecting subscribers only, deduplicate records and applying appropriate typology. A proofs validation process can help send the most relevant personalised content to targeting recipients with test profiles, control groups and seed addresses to make sure your target is correct. A powerful selection tool allows selection from ranges of data such as geolocation, behaviour and last interaction.
Once the target is ready, run a final check on Deliverability to ensure that the message is arriving at the customer by proactively checking for possible errors and fixing them before delivery. Validate the message content and delivery parameters by checking on how content is rendered across all devices with the correct personalisation and links. Also ensure that the parameters and configuration are consistent with the delivery. There are tools provided by ACS to improve deliverability by using:
This guideline should be helpful for any users to use this as a checklist for any outgoing campaign.
If you missed the previous blog in this series of checklists, you can access it now, Personalisation & Template and watch out for Reporting & Optimisation coming soon.
You can find more useful links and related topics here.
For further support on Reporting & Optimisation get in touch.
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