Pega

Pega offers 1-to-1 Customer Engagement by allowing you to ensure that all communications with customers are contextually appropriate, which means they must be meaningful, consistent and personalised.

One of the key paradigm shifts for the traditional marketer when getting to grips with the Pega Decisioning Hub is the change in focus from batch marketing to primarily triggered messaging.  This messaging can be triggered by any touchpoint with your customers, e.g., adverts, apps, webpage, call centre…