Digital disruption shows no sign of slowing down
Marketing teams often miss opportunities to drive high engagement and conversion because they are poorly equipped with the skills and tools to harness the explosion in data. In the digital age, the ability to create an attractive marketing offer with some nice graphics won’t get you very far.
At Purple Square Consulting, we’ve seen the future and it’s the tech-savvy marketing professional – aka the martecheter – who is crucial to marketing success. We see enterprises that embrace the martecheter concept put clear water between themselves and the competition.
Does your own marketing team have the knowledge and tactics to maximise today’s digital channels and build strong customer relationships? Are your campaigns based on clearly defined metrics and accurate evaluation of the data or on an outdated mixture of gut feel and guesswork?
At Purple Square, we support clients in building their technical marketing capabilities by:
Our thought leadership helps our clients to improve the customer experience and eliminate muddle, misinterpretation and complexity to run successful marketing campaigns.
As a result, they can now:
Explore the value that a martecheter using streamlined marketing automation technology would bring to your marketing department.
Contact us at firstname.lastname@example.org and let’s open up the conversation!
How to use WCA to improve your email deliverability Think of your email Sender Reputation as yo...
Adobe Campaign Standard (ACS) empowers marketers to orchestrate, deliver and measure omnichannel cus...