Unica summer release is here! HCL have just released the newest version of the Unica suite 12.1.4 and it has a host of new features and enhancements. I will pick out some of the key ones here to give you a flavour of what you will get when you try out this latest version.
Let’s start with the change you will see first. HCL are letting you pick if you want this new user interface which has been overhauled with what they are calling the “Kit-Kat Menu” a more modern, icon driven interface and a left-hand navigation menu.
But for those of you who have been using Unica for years you might feel the old interface is more your cup of tea and that is still there as “Classic UI” so do not worry, you can chose which you want to use.
Listed below are the new enhancements in the suite.
In summary, I feel the marketing user will enjoy the more modern user interface being an option now. The new WhatsApp reply message feature is very powerful, not only for conversations held by Unica with your customers as HCL are promoting but also to feed response off to other places and systems in your organisation. For example, imagine you are a package holiday firm and you ask your customer what place they would like to go next, those responses could not only be used to power recommendations in the Unica stack but could be passed on to sales reps to empower their understanding of your customer’s wants. There is good progress on maturing a number of features in Unica and increasing it’s breadth of support of technology stacks. Overall this new version I believe will bring benefits to Unica clients, new and old.
If you want to know more about using the features of the new release, get in touch we would be happy to guide you through it.
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